Google AdWords is an effective and efficient way to advertise
Thalia Nierenberg and Eric Obenzinger of Google gave a very interesting talk on how to pull traffic to your site. As Google is the largest search provider, they would certainly know how to get website traffic. This session focused on AdWords and how it can help drive traffic. Google AdWords can provide flexible and scalable rates to enable Government agencies advertising efforts.
Google AdWords – ads sold in auction form the maximum cost per click willing to be paid by the advertiser combined with the relevancy result. AdWords has three key benefits; your message is extremely easy to change, you pay for only clicks delivered, and you gain reporting capabilities. AdWords have been used by FEMA and ONDCP to deliver targeted results (especially location based results).
5 Steps to Setting Up and AdWords Campaign – Establish Success Metrics before setting up AdWords
- Select Keywords – Google has Automated AdWords Keyword Tool, and Insights for Search to examine search trends
- Account Structure – aligning campaign goals to spend efficiently
- Target Effectively – Target Ads by Language and Location, Regional and Local Targeting – Sharpen your Focus, and Troubleshoot
- Write Ad Text – Write useful and effective ad texts, reference keywords in ad text, tell audience what to do include multiple ad creatives.
- Landing Page – Avoid general landing pages – link directly to information
Some Free Google Tools:
Identify consumer trends with Google Insights for Search. Use AdPlanner to identity demographics of popular websites. Google Analytics allows you to evaluate your campaign success, providing analytics nad reporting for your websites.
Utilizing Google AdWords is a cost-effective option for driving web traffic. Especially for Government folks because nobody wants to have to crawl through that their websites. So if you need help getting traffic, follow those simple steps ahead and get advertising!
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