What would it take to get you to buy a HP smartphone? HP just confirmed they will be taking another leap into the smartphone sector. After spending $1.3 billion on webOS and then shutting it down three years later, HP is ready to give it another shot. Jon Rubinstein, the exCEO of webOS, expressed his disappointment with HP’s past smartphone management. He indicated that Palm had once hoped that HP would extend the webOS to tablets and other smartphones, instead HP released it as open source and then sold webOS to LG.
A lot of rumors have been going around about whether HP will choose Android, Firefox, or Windows for their OS. While Windows Phone 8 could connect well with other HP business units, if HP is trying to make an impression in the smartphone market they have to select an OS that people want to use. One other advantage HP has over other smartphone companies is their history with Intel. Since Intel has hyped up the Atom processor, an ultra-low-voltage microprocessor, it could potentially be used as a smartphone core for HP. Another potential benefit of an HP smartphone would be that your smartphone could easily communicate with your HP computer or printer. This would allow you to share things between your devices more easily. I would not be surprised if you could also print from your HP smartphone to your HP printer, with as little as a click of a button.
Although HP is coming into the smartphone game pretty late, there are some advantages to this tactic. Yam Su Yin, HP Senior Director of Consumer PC and Media Tablets for Asia Pacific argued that, “Being late you have to create a different set of propositions. There are still things that can be done. It’s not too late. When HP has a smartphone, it will give a differentiated experience.” Be that as it may, when competing against smartphone giants like Apple, Samsung, and HTC, HP will need a very impressive strategy and product to motivate buyers to make the swap.