Pew Report: Speaking Up or Staying Silent on Social Media

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Hope has been placed on the Internet (particularly on social media) to expose users to more sources of information and diverse points of view. In traditional settings, people going about their days do not always feel inclined to engage with strangers, acquaintances, and friends over controversial issues every time they meet at work or on the street […]

Ensure Your Command Center/Ops Center Stays Relevant By Leveraging Wayin: See video of this broadcast media use case

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We have previously written about Wayin (I am proud to be one of their advisors). Their capabilities continue to evolve to enable organizations to continually improve how social media is used to both understand and engage. Wayin’s success in the marketplace has centered around sensemaking over social data in ways that can improve the value […]

PNAS Editor Acknowledges Controversy of Facebook Study

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Since its June publication in the Proceedings of the National Academy of the Sciences, Facebook’s Experimental Evidence of Massive-Scale Emotional Contagion through Social Networks – a psychological experiment that manipulated the level of optimism or pessimism of users’ news feeds and measured subsequent Facebook activity – has received almost universally negative attention online. Although users […]

In Controversial Study, Facebook Investigates Networks of Emotions

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We have written about the possibilities of manipulating “feeds” in the past. A recent political opinion study conducted by the American Institute for Behavioral Research and Technology found that altering individual news feeds has the potential to influence political opinions vis-à-vis election candidates – and could ultimately influence the outcomes of elections themselves. Facebook recently conducted […]

Database marketing: How marketing struggles with social (and what to do about it)

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Database marketing: How marketing struggles with social (and what to do about it) Marketing’s landscape is changing. The advance of digital media – social channels especially – has dramatically altered the ways prime prospects expect to be approached. Yet marketers can struggle to understand social. A key factor is adaptation difficulties; social requires people who […]

zSpace: Immersive Exploration For Collaboration, Design, Training and Education

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With this post we are initiating coverage of zSpace, an incredible capability delivering new ways to collaborate, learn, design and create through immersive exploration. We see great potential for this firm in enterprise IT including workforce training and education, product marketing/sales, product design and executive level decision support. An overview of zSpace is available in the […]