Big Data Can Be Used for More Than Just Targeting A Customer Base

Big data has almost always been primarily used to target clients using tailored products, targeted advertising. This has skewed the use of big data that often everyone simply assumes big data is for targeting the customer base. However, there are many other uses for big data in a firm that may or may not be directly related to customer welfare or marketing purposes. The utilization of data depends on the nature and type of data collected and how well it’s stored and curated. The market around us is teeming with lots of big data analytics tools most of which are affordable and readily available.

Reworking Internal Processes

Big data can help you to gauge the performance of various units and departments within your firm. This in turn yields insights that can be used to streamline the processes and ensure smoother operations.

This is very critical especially as the company grows larger. Most units or departments should become self-sufficient and measuring their ability to perform tasks will help them do that. Most often the coordination breaks down and breeds inefficiencies. The most important thing is to invent performance metrics that best reflect your internal operations and use the big data to assess how each department is working in relation to the set metrics.

Creating Better Products

Big data helps you know who uses, your product, how often they use it and any problems they have with it. This kind of information helps you to tailor your products to meet the client’s needs better. In turn, you’ll be able to address, production, packaging and storage issues.

The advent of social media and review sites provides such a wealth of content that can form a central part of your big data information. The big data can also help you tailor your products to deal with a need that you anticipate from your customers based on how they use or react to the products that you provide.

Spot A Crisis Early

In the absence of critical big data analytics that can help predict the future, most firms simply are sitting ducks to the challenges around them. Big data can help you to spot a crisis in your processes or markets or clients. This can help you put together the remedy long before the crisis hits. In this sense, the big data will protect your firm from the potential loss of profits, clients, market or business. It can also help you forestall the crisis before it happens. The ability to spot and mitigate risks pays well in terms of increased revenue.

Adopting A New Working Culture

Big data can yield ideas on how customers, markets, and even your employees work. Employees can be retrained through eLearning solutions to improve their work culture and skill sets. These kinds of insights can be used to reform the working culture in the organization.

For example, insights like the highest sales days and hours can be used to help with maximize employee efficiency by assigning hours based on need. Working culture has such a significant effect on productively and client engagement. This is not just internally. It can also be external. Big data can help the firm figure out when is the best time for employees to do specific parts of their job.

For Goal Setting

Big data can yield insights into how the industry functions and the forces that shape it. These kinds of insights come in handy when you are setting company goals. For example, you can plan well if you know your main competitors, the source, and pricing of supplies, and efficiency level of your production systems.

Firms that use eLearning companies to train their employees on how to use big data are able to anchor their goals, timelines, and projections on informed decisions rather than mere guesswork. Of even greater importance is that it helps the firm to anticipate shocks and forces that may jolt the industry in the foreseeable future.


Big data is the most critical asset a firm can have. It can either prop up your company, while ignoring it can collapse your business or send you into profit-loss territory. All enterprises that want to create efficient products, penetrate markets and boosts client loyalty simply have to make practical use of big data. The best way to go about this is procuring analytical tools from eLearning solutions that are built for your type of data.

Brigg Patten

Brig Patten writes in the business and tech spaces. He's a fan of podcasts, bokeh and smooth jazz. His time is mostly spent learning the piano and watching his Golden Retriever Julian chase a stick.

Leave a Reply