Customer experience should always be a top focus for any business. Keeping existing customers happy gives businesses a much better return than having to constantly find new customers. Continual advancements in technology are giving companies additional tools and resources to transform customer service interactions, providing better response times and increased quality of interaction. Increasingly, artificial intelligence is helping companies improve customer service, improve customer loyalty and brand reputation, and enable employees to focus on higher value tasks that provide greater returns. As AI is increasingly adopted, the potential impacts to customer service are announcing themselves in surprisingly useful ways.
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