Curating a Digital Life

Many times when I speak at conferences I talk about how each of us is now two people. There is first, the analog version of our self and now, with increasing emphasis and importance, our digital self that is leading more and more of an independent life without us. The Analog Self Every one of […]

Using Social Media Effectively: Gaining Visibility In a Crowded Marketplace

Social media is a big part of most people’s lives, and has steadily increased in importance to businesses as well.  There are two main uses for professional social media use: to inform others through engaging with them, and to learn from others.  This will be the first of a two-part series on effectively using social […]

Database marketing: How marketing struggles with social (and what to do about it)

Database marketing: How marketing struggles with social (and what to do about it) Marketing’s landscape is changing. The advance of digital media – social channels especially – has dramatically altered the ways prime prospects expect to be approached. Yet marketers can struggle to understand social. A key factor is adaptation difficulties; social requires people who […]

Live from the Gov 2.0 Expo – How to Successfully Drive Traffic to Your Agency Website

Thalia Nierenberg and Eric Obenzinger of Google gave a very interesting talk on how to pull traffic to your site.  As Google is the largest search provider, they would certainly know how to get website traffic.  This session focused on AdWords and how it can help drive traffic.  Google AdWords can provide flexible and scalable rates to […]